I’ve been to a lot of funerals. Not once have I heard anyone talk about follower counts, bank balances, or 10,000-step streaks.
We live in a world obsessed with metrics and optimization, all in the name of “scale.”
The most admired companies have supposedly cracked the code: Measure what matters, remove friction from an experience, and grow. Growth begets more growth, and all growth is apparently good.
This mindset infects our lives. We seek out metrics. Obsess over optimization. We invest in things that scale.
The truth: the stuff that matters– the stuff people will say at your funeral– doesn’t scale. It’s slow and messy and full of friction.
You can’t scale genuine relationships.
You can’t scale belief.
Effective parenting doesn’t scale.
Is it any wonder people with thousands of connections can feel so alone?
We’ve never known more about the human brain, yet we’ve never been more anxious and depressed.
Yes, it’s great to improve your health, finances, or influence. Just don’t let those races come at the cost of what really matters
Love and fulfillment don’t scale.
