Andrew Hilger

Andrew Hilger writes and speaks about leadership, AI, the future of work, and digital transformation.

  • If You Want a Job…

    If You Want a Job…

    Captain obvious delivers some advice to frustrated job seekers.

  • Sunk Cost Fallacy

    Sunk Cost Fallacy

    𝗦𝗼𝗺𝗲 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗣𝗼𝗻𝗱𝗲𝗿… Once we’ve committed resources to something, we want to see it through. No one wants to be a quitter. We should all demonstrate GRIT, right? Welcome to the sunk cost fallacy. My favorite question: “If we weren’t already in this business today, would we enter this market?” You can ask the…

  • We Can Be Heroes…

    We Can Be Heroes…

    What George from Modesto and Joe from West Chester County Can Teach Us About AI, the Future of Work, and Making Sense of Our Career Journey In 1967, at the height of the Vietnam war, George, a recent college graduate from Modesto, CA, tried to join the United States Air Force. The Air Force turned…

  • “You Get a Tariff, and You Get a Tariff…”

    “You Get a Tariff, and You Get a Tariff…”

    For several weeks, we’ve been living a bizarre dream. I picture the set of the Oprah Winfrey show. Credits roll, but instead of Oprah shouting, “You get a car. And you get a car,” Trump points at world leaders in the audience, and yells, “You get a tariff, and you get a tariff.” By the…

  • The Messy Middle

    The Messy Middle

    Business success can look so easy. Almost inevitable. Amazon and Netflix and Google were destined for greatness. We see the end result, connect some dots along the way, and view the journey as relatively linear. Sure, there were hard times, but those obstacles became the way. We construct coherent narratives about the lessons learned that…

  • What If You’re Working from a Bad Map?

    What If You’re Working from a Bad Map?

    “𝗔 𝗯𝗮𝗱 𝗺𝗮𝗽 𝗶𝘀 𝘄𝗼𝗿𝘀𝗲 𝘁𝗵𝗮𝗻 𝗻𝗼 𝗺𝗮𝗽 𝗮𝘁 𝗮𝗹𝗹.” I came across this quote in 𝘞𝘪𝘥𝘦, 𝘞𝘪𝘥𝘦 𝘚𝘦𝘢, Hampton Sides remarkable account of Captain James Cook’s multi-year search for a passage across the North American continent. He lost days following a Russian map that, among other things, indicated Alaska was an island. The quote…

Andrew Hilger

Writer | Speaker | Advisor

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